It's that time of year again when people in Northern Europe lose their wits and go on a drinking and partying frenzy unlike anything else. I'm talking about May Day, of course, when entire nations summon the strength to down copious amounts of alcohol in a primal paganistic ritual, which acts as a release of built up pressure from the long winter and a joyful welcoming of the return of the sun. Of course, the weather is usually cold, rainy and windy - but that doesn't matter. Summer is in our hearts.
Anyway, you could ask what this has to do with the topic. I'll tell you. I was choosing my poisons at the liquor store, and for the first time I was struck by the patriotism and traditionalism Finnish vodka labels radiate. Let's think about some of the names and labels in the case that a quick google turns up diddly on them.
Suomi Viina (lit. Finland Vodka)
Finlandia Vodka - More of a fancy souvenier for tourists.
Leijona Viina (Lion Vodka) - The label carries the lion from the Finnish coat of arms and is in general a very manly looking vodka bottle.
Tasavalta Viina (Republic Vodka) - Very similar in appearance to Suomi Viina, with plenty of Finnish flags everywhere.
Jussiviina - Plays on the traditional Ostrobothnian 'myth', stylized in an Ostrobothnian fashion. You see, where as Finns are often seen as quiet, reserved, serious and stoic, the Ostrobothnians are the most stoic of them all. Ostrobothnia occupies a very special place in the national psyche, as it is the home to many knife-fighting legends and the booze & blades culture of the 19th century, it was the strongest area of support for the Whites in the Finnish civil war and of course it is also the birth place of Finnish proto-fascism.
Pohjan Poika - (Son of the North) What I bought today. Has a very nice arctic ice themed label with a compass pointing north. Clearly a more identitarian approach compared to for example Tasavalta or Suomi, and thus much more fitting for myself.
Then there is of course the most revered Koskenkorva Viina. There is nothing overtly patriotic about the name or the label, but this vodka brand has come to symbolize Finnishness and has mobilized millions when it seemed for a while that it would be sold to *GASP* a Swedish company. The Pro-Koskenkorva Movement came into being.
In light of this evidence, I conclude that drinking vodka is patriotic. As a Finnish patriot, I will assume my duties towards the Fatherland shortly.








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