I asked precisely if CA was actually selling that much of their product. Not if their net profit with

content was interesting or not.
At the end of the day, a 700% net profit from an incredibly small investment will still earn less money than a 100% net profit from a massive investment selling millions of copies of a AAA game.
TW used to be the biggest strategy game IP behind civilizations. Today a lot of indie developers seems to hold far larger market share. More people play the beta of Bannerlord, an incomplete game with outdated graphics, than Three Kingdoms. Likewise more than double people play Hearts of Iron IV than Three Kingdoms, despite the former being a table game with no tactical battles. And as incredibly as it might sounds, far more people play Football Manager 2020, a complex game of sheets and data with very basics graphics, than all TW titles combined.
Net profit values might look on LinkedIN but to put too much value on them is to miss the forest for the trees imo. With its potential TW should compete with the highest video games IP like AC or Battlefield. Instead it is eclipsed by obscure indie IPs.