Jordan Peterson is the main preacher of your typical, Sunday church (mainly Protestant) platitudes. He asks his readers to love their family and fight for their interests and then spends half of his overpriced books arguing why such nursery school pieces of advise are not only radical, but are also threatened by theJewishCommunist-dominated public discourse. He's the more eloquent, but equally boring, academic version of Coelho's Alchemist. I don't think he sincerely believes in what he advocates for, he's just a salesman aiming at the weaknesses of his potential customers, so the initiative of the employees looks a bit counter-productive, as it offers him free publicity.
No doubt about cultural Marxism being a myth, but Peterson has actually been promoting it, not pushing it back. Peterson has not invented the concept, but by endorsing it and profiting from the ignorance of the average journalist, he has succeeded in streamlining it and making it acceptable among mainstream conservatives. Cultural Marxism has been actually inspired from Cultural Bolshevism, the Nazi narrative of rejecting Jewish/Communist decadence in art, but was repopularised in the United States, by the publishing network of convicted fraudster Lyndon LaRouche. From there, it was embellished by a paleo-conservative think-tank and then adopted by more visible activists, like Jordan Peterson. For a brief summary, read here. Now, I'm sure that Peterson is only interested in that shady stuff, because they help him sell books and increase his Internet fame, which is perfectly fine in the free world we live, but the issue here is that the conspiracy theory of cultural Marxism is also responsible for quite a few, deadly terrorist attacks, from California to Norway, so ethical concerns are raised, in my opinion.