Summary:
Yovana Mendoza is a YOUTUBE/Instagram celebrity, whose job could probably be described as "diet influencer". Her internet nickname is Rawvana, which presumably sounds sufficiently Indian and "yogish" for her devoted followers. She describes herself as a strict vegan, totally determined to not ever consum animals, eggs and dairy products. She has essentially established her digital career on the basis of promoting her lifestyle and eating habits. She publishes her recipes, claiming that they help her to maintain a cheerful disposition, a vigorous health system and a beautiful body (close to anorexic standards, in my opinion), despite the lack of variety of her menus. Unfortunately, this idyllic image was shattered, when Yovana "Rawvana" Mendoza was filmed devouring a viciously murdered fish in a public space. Mendoza didn't succeed in censoring the visual evidence of her inconsistency, so the subsequent controversy caused quite a lot of drama. She later uploaded an video-apology, regularly interrupted by the necessary advertisements, where she explained that she was advised to relax her vegan standards, because her system had begun to fall apart. I am not certain whether she is sincere or she simply invented the health problems to gather sympathy, while simultaneously violating her vegan principles since the beginning.
The prospects of her future look particularly dim to me, but the Fishgate raises some thought-provoking questions about the power of amateurish charlatans, capable of manipulating their audience, in spite of the complete absence of any appropriate credentials. It doesn't reach the notoriety of the anti-vaccination movement, but the new trend of dogmatic veganism could have almost equally negative repercussions, since no vegan diet is nutritious enough, at least without the contribution of soy milk and vitamine supplements. Harvard lists, in a somewhat biased in favour of veganism article, many possible defficiencies of such radical diets Therefore, Mendoza encouraged her viewers, including insecure teenagers and inexperienced parents, to undermine their or their children's health, building a prestigious reputation and, most importantly, gaining great monetary profits in the process. In my opinion, the principal issue here is that the businesses of the social media charlatans are less easy to regulate than the activities of their Wild West colleagues, the rather innocent, in comparison, snake-oil sellers.