" this report shows without a shadow of a doubt just how dire the EU referendum debate really was.There were glaring democratic deficiencies in the run-up to the vote, with the public feeling totally ill-informed. Both sides were viewed as highly negative by voters, while the top-down, personality-based nature of the debate failed to address major policies and issues, leaving the public in the dark.
The findings contrast with analyses of the Scottish referendum which showed there was a well-informed public engaged with the key issues
It offered a stark contrast to the vibrant, well-informed, grassroots conversation of the Scottish independence vote – a referendum that left a lasting legacy of ongoing public participation in politics and public life.
The only
high-profile figures who, according to the poll, persuaded voters of their position were Boris, Farage and Donald Trump. Of those surveyed, 29% said Johnson had made them more likely to vote leave, compared with 14% who said he made them want to vote remain. Farage persuaded 25% of voters to leave, although 20% said he made them want to stay, while 18% said Trump made them more likely to vote out compared to 12% who said the opposite.
The ERS is calling for a review to ensure future referendums do not repeat the same mistakes.
It makes nine recommendations, including tasking an official public body to intervene when misleading claims are made by the campaigns, and asking Ofcom to conduct a review of an appropriate role for broadcasters to play in referendums.It also wants votes extended to all 16-year-olds and the early publication of a definitive rulebook to govern campaign conduct, followed by a minimum six-month regulated campaign period"