CA decided to jump on this again this year ( http://youtu.be/p4K8LwZnZQc?t=5m28s ) .
I im not very optimistic about this since we lost 2 years in a row - also due to some cheating from CoH side, but this time with Attila and its small playerbase i really doubt this is possible.
If we win though, we get a new DLC for free, which is very nice. It also seems that they will use this campaign to advertise this DLC, so regardless its going to be interesting to see what they have in store for us.