It only looks fun because Erdogan is in.

All eyes are on outgoing Turkish Prime Minister Recep Tayyip Erdogan as the country prepares for its first direct presidential election on 10 August.

Mr Erdogan, 60, and his Islamist-rooted Justice and Development Party (AKP) have established near-total political dominance since coming to power in 2003.

Critics accuse Mr Erdogan of growing authoritarianism and his bid for the presidency looks unlikely to be the end of this long reign.
The formal reason for Mr Erdogan's candidacy is that he is barred from standing again as prime minister by his own party's charter.

He says that if he wins, he wants to change the constitution to turn the largely ceremonial post of president into the country's executive powerhouse.

A US-style strong presidency, he argues, would suit Turkey more than its current parliamentary system.

Ruling party officials argue the presidency will have greater clout as it will now be decided by voters rather than parliament, as was previously the case.

The president already has the power to appoint the prime minister - subject to approval by parliament - and the army chief. He can also summon parliament and call referendums on constitutional changes agreed by MPs.
Source

In other words, Erdogan wants to create a powerful President and shifts the role of PM to secondary. Not unseen before since my home country (or may be not a country) uses same system, but I do wonder, would Turks happy to let it happen?