In the EU, Steam still wants 55€ = 72$ for a download, while you can get a pre-order physical copy with DLC off Amazon UK with free postage for 30£ = 46$ in the EU.
And a physical copy is great for those who still enjoys a paper-manual, and for those with a slow connection, who don't like to spend many hours DL 30GB of game...
Steam most be morons...