The rights and wrongs of growing opium poppies may not be the usual stuff of radio station phone-ins, but Radio Tamadoun is different.
In Helmand, a young DJ plays the latest Afghan music before inviting listeners to phone in with their opinions on everything from farming and local healthcare, to politicians and the government.
Requests for songs can be left in a letterbox outside the military camp gates, and listeners are quick to complain if the station goes off air.
Welcome to the world of psychological operations, and Radio Tamadoun, or Radio Civilisation.
The world of "psy-ops" has traditionally been a secretive one. Some think of it as propaganda, though it's a description that today's practitioners in the British military reject.
But for the first time, the veil is being lifted a little, as 15 (UK) Psy Ops Group are awarded the Firmim Sword of Peace.
It is being given to them for their work over the past six years in creating seven local radio stations across Helmand, which aim to promote civil society in an area of Afghanistan where more than 80% cannot read or write.
"Psy-ops is all about communicating with people around and on the battlefield, who ordinarily might not hear what's going on," says the unit's commanding officer, Commander Steve Tatham.
"Most of our work in Helmand is about talking to Afghans, and explaining and encouraging them to engage in the debate about what's happening in their country."
He says local people know Radio Tamadoun is run by the international military force in Helmand, but insists that hasn't put them off.