The ultra-conservative Salafist movement has spearheaded many of the recent violent protests over the controversial anti-Muslim film which appeared on the internet. The most significant sign of support for Salafism has been in Egypt where adherents made major gains in the recent election.
To feed her family of 15, Rabiah Rahim has to bake 120 loaves every week - but with rising prices she cannot afford to pay the 20 Egyptian pounds ($3) she needs for a new bottle of gas.
As her daughter tosses the rounds of dough in flour and puts them in the blazing stove, Rabiah says no-one in government listens to the needs of the poor.
The narrow unpaved streets of al-Kom al-Ahmar bear witness to years of neglect - this farming community, an hour's drive from the Egyptian capital, Cairo, lacks the most basic amenities.
The older generation are mostly illiterate and the main form of transport is donkey and cart. Egypt's economic crisis is leading to a wave of protest on the streets of Cairo but here people look to God to provide.
And for the Rahim family, help is at hand. A group of Salafists, in plain, ankle-length robes and sandals arrive at the front door with coupons that can be exchanged for gas at a subsidised price.
They are popular members of the community, known for their charitable deeds. During holidays they kill camel, sheep and buffalo and distribute the meat to the poor.
They also pay for school books and medicines and contribute to the gift of household goods required for young brides.
Mohammed Gomah, who is in charge of social activities, explains that Salafists are following the instructions of Islam.
"We must help our people," he says, speaking to Radio 4's File on 4 programme.
"We do it for Allah but the people don't forget this for us. They respect us."