One thing I don't get it from the POV of CA is their assumption that more eye candy equates to higher sales.
Increasing the graphical details of the game can easily impact the games in a negative way for fans of the series, such seeing pointless scenarios like a 1 vs 1 duel in a mass melee, and limiting the scale of battles.
Fans would often defend CA's desire to improve the graphics by arguing how this would result in more amateurs gamers buying the game. However, if we look at some of the top selling games recently, namely Starcraft 2 and Diablo III, you will realise that both games have rather dated graphics.
Diablo III have graphics that is considered to be state of art 10 years ago! This does not result in people shying away from buying it. If anything, this encourages more non-hardcore gamers to buy it, because they think that their computer will support the game.
The same goes for World of Warcraft. Increasing eye candy is something that only appeal the hardcore gamers because they have powerful computers to run those games at the highest graphical levels. Non-hardcore gamers are more concerned about buying games that their run of the mill laptops can support.
The sales figures for those top end games that have the latest graphics like Call of Duty and Assassin's Creed is still lower than any of Blizzard's recent titles.
Sims 3 sold 10 million copies while games like Call of Duty Black Ops only sold 3 million copies!





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