‘The fact that Page 3 remains as popular now as ever shows that the woman who selects these topless models – and interestingly it is a woman – is doing something right.
‘It made me question what it is that makes readers find these breasts appealing to the eye, and whether there is a common theme between them that might define that.’
Though it would be easy for cynics to assume otherwise, this was a serious study based on a series of scientific measurements and not on the opinions of Mallucci.
‘We used computer measuring tools to examine the dimensions and proportions of each pair of breasts, identifying four features common to all of them,’ he explains.
The features analysed were the dimensions of the upper and lower pole, medical terms that describe the areas above and below the nipple; plus the angle at which the nipple points and the slope of the upper pole.
‘The study revealed that in all cases the nipple ‘‘meridian’’ – the horizontal line drawn at the level of the nipple – lay at a point where, on average, the proportion of the breast above it represented 45 per cent of overall volume of the breast and below it 55 per cent.
‘In the majority of cases the upper pole was either straight or concave, and the nipple was pointing skywards at an average angle of 20 degrees. In all cases the breasts demonstrated a tight convex lower pole – a neat but voluminous curve.
‘For the second part of the study I analysed images of the breasts of ordinary women pre- and post- implant surgery to establish whether, if a breast deviates from these measurements, it becomes less attractive. And the answer is that it does, regardless of size.’
For the first time plastic surgeons now have a powerful visual imagery of the proportions that make a breast attractive. ‘Now we can show women images to highlight shape and form that will actually give them what they want,’ says Mallucci.