How to promote Literacy?

I was unsure whether to post this on the Political Forum (since it'll be mostly about policies) but opted for here because at the end of the day, it's about books.

My country, Thailand, has a very low books read per capita rate, for a country as developed as us. We have decent literacy rate, that is, most people can read and write. We're a not a poor under-developed country. You come to Thailand, and you see decent infrastructure, and if you go to Bangkok, you see a modernised city.

However, our books read per capita, per year, come to about 2-5 (depending on the sources.) That's ridiculously low IMHO. I don't know how high it should be, but when I see the statistics for neighboring countries, such as Vietnam, Malaysia, and Singapore being 10 times higher, I feel a bit embarassed.

Reading can't just be a cultural thing. It partly is, but surely it can't explain the whole difference. Those of you living in countries that are full of avid readers, can you enlighten me as to why people in your country read so much? What kind of policies are implemented? Basically, how does a country promote it's population to read much much more?

Cheers!

State Propaganda encouraging parents to read to their kids and telling them how that way their child will grow up to be intelligent(every ''rational'' parent in the modern age wants his kid to be an intelligent one). IF your parents don't read stories/books to you when you are very young you end up less than interested in reading up on more thing when you grow up(there's always exceptions of course).

Enforced reading during school.

How to promote Literacy? 1. Read by yourself. 2. Write by yourself.