cannot open SS 4

[Kayslay]

Just installed ss4, when I click on icon. It asks if I want to run through steam. I press yes, it crashes . If i say no. it crashes still.
I have windows 7, non gold versions.
I could play ss3 but not ss4

[Losthief]

Just installed ss4, when I click on icon. It asks if I want to run through steam. I press yes, it crashes . If i say no. it crashes still.
I have windows 7, non gold versions.
I could play ss3 but not ss4

run ss6.4.exe as a administrator see if that helps.