I work on projects all the time in the finance industry. Sometimes there are similar projects that get re-run from time to time - and guess what our approach is? We strive to improve upon the perceived defficiencies of the last project.
What could be improved? What could work better next time? Do we need to include a larger working group? Were deadlines and expectations reasonable given what needed to be accomplished? etc etc.
I don't know how the "gaming industry" works, but my assumption is that there is probably a similar approach to projects in pretty much any industry. This is why I think people get bent out of shape when we see the same tired lines/excuses brought out by CA to explain away the same problems that persist with every single release. They over-promise, and under deliver. This is a problem.
It doesn't matter that Shogun is a great game (IMO it's the best since M2TW), CA has once again fallen into the same pitfalls that ultimately lead people to generate bad perceptions of the company and its PR reps.
The DX11 issue, while minor to many people, is just such an example. But even then, it's not necessarily that the game doesn't have DX11, it's that CA said we would have it in 2-4 weeks but have once again gone back on their "word". They could have promised anything at all - it could have been hand-delivered cheetos for all the public really cares - it's the fact that something was promised and that something was not delivered as expected.
Will we be happy when that patch comes - absolutely! Will the "perception" that CA "lies" still persist - absolutely. CA consistenly shoots itself in the foot, and it's unfortunate that guys like Sensei, Craig, etc are left holding the bag and having to do their best to explain away missed deadlines/expectations. The damage has been done though, which makes their work all the more challenging.
Personally, I think the lesson CA should have learned along time ago is to never ever make a deadline public knowledge. Their jobs would be much easier, and the risk of negative impact to their image would be reduced.
By the way, where the hell is that DX11 patch you promised us!?!
