Advertising has grown to be an industry worth many billions of dollars across the world. Almost all public space has some advertisements in sight and all forms of media, from newspapers to the internet, are also filled with adverts. Whilst this helps companies sell their produces, and helps consumers to learn what is on offer, many believe that this huge amount of advertising can be harmful. It may make people want too much, or things that they cannot have, or it might make them feel inadequate when they don't have something. Research shows that children can be particularly open to these kinds of risks
There are many arguments for and against this for example,
Pros:
Etc.
- The levels of advertising are just too much these days. You cannot walk down the street, ride on a bus, watch television or read your email without seeing advertisements. People shouldn't have to have their lives attacked by a huge quantity of information they might not want.
- Advertising leads to many people being overwhelmed by the endless need to decide between competing demands on their attention – this is known as the tyranny of choice or choice overload. Recent research suggests that people are on average less happy than they were 30 years ago - despite being better off and having much more choice of things to spend their money on. The claims of adverts crowd in on people, raising expectations about a product and leading to inevitable disappointment after it is bought. Shoppers feel that a poor purchase is their fault for not choosing more wisely, and regret not choosing something else instead. Some people are so overwhelmed that they cannot choose at all.
Cons:
And so on, the list is almost endless.
- No-one is forced to put advertising on their property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no-one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don't want to see the adverts, then just ignore them.
- Advertising has a positive role to play in modern society, helping us choose between competing goods. Many adverts are drawing our attention to products with new features, for example more powerful computers, telephones which are also cameras and music players, or foods with added vitamins. Other adverts try to compete on price, helping us seek out the cheapest or best value products. In most cases advertising does not make us go shopping – we would be planning to buy food, clothes, gifts and entertainment anyway. What advertising does is to help us make better decisions about how to spend our money, by giving us more information about the choices available.
have fun kiddies.





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