Russian reversal
Russian reversal or "
In Soviet Russia" is a type of joke originated by [Yakov] Smirnoff, and is an example of
antimetabole. The general form of the "In Soviet Russia" joke is that the subject and objects of a statement are reversed, and "In (Soviet) Russia", or something equivalent, is added. For example:
In America, you can always find a party. In Soviet Russia, the
party always find you. In America, you drive the car. In Soviet Russia, the car drives you. All of Smirnoff's original "In Soviet Russia" jokes made use of formulaic wordplay that carried
Orwellian undertones. For example, two well known jokes of this type run "In America, you listen to man on radio. In Soviet Russia, man on radio listen to
you!", and "In America, you watch television. In Soviet Russia, television watches
you!" The joke alludes to video screens that both
reproduce images and monitor the citizenry, as in
Nineteen Eighty-Four.
At the peak of Smirnoff's celebrity in the mid-1980s, he did not say "Soviet Russia" - he said simply "
Russia", as the
Russian Soviet Federative Socialist Republic had existed since 1917, still existed, and showed no signs of imminent
collapse. Smirnoff added the
Soviet qualifier after the fall of the USSR, long after his fame had faded, presumably to specify that he was referring to the
communist regime and not the present state.
The joke form has become a staple of Smirnoff's humor, and is widely referenced in television parodies and references as well as many online communities including
Uncyclopedia. The widespread reference to the jokes has led some linguists to consider the phrases to be
snowclones.
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