The war of news media networks has begun and it is not a pretty sight. While CNN, Fox News, and MSNBC have always had a rivalry they never let the animosity spill out into the open as they have now.
Tensions have been building forever as on-air personalities like Bill O' Reilly and Keith Olbermann frequently engaged in back-and-forth spats. Recently former CNN turned Fox News personality Glenn Beck was critical of the lack of coverage given to his Van Jones and ACORN stories. What ultimately turned this cold war into a full-scale hot war though was an ad run by Fox News in the Washington Post.
In the ad (which can be seen in the video below) Fox News accuses all the other news networks of essentially ignoring the 9/12 Tea Party protest in Washington D.C. The ad seems to have been the last straw for CNN as Rick Sanchez devoted a long segment of his show to proving CNN did in fact extensively cover the 9/12 protests. At the end of his segment Sanchez went on the criticize how Fox News "promoted" the event rather than "covering" the event.
Now CNN is picking up on the "cover but don't promote" theme. Campbell Brown made the same charge against Fox News in her airtime. Finally CNN is now running their own ad claiming that Fox News engages in "distorting not reporting." We now can all eagerly anticipate the next Fox News reaction.
In the end a media war between the organizations may actually be good for both of them. The cola wars actually helped both companies raise their profile due to attention given to ad and counter-ad. If CNN, Fox News, and others begin their own media war it could increase the viewership for all of them. Unfortunately in the media war real news may get sacrificed as each network devotes more time to attacking the other.