True ford isn't doing well right now but its doing much better than its domestic competitors. Could it survive this slump and come out ahead?
http://www.latimes.com/business/la-f...,7128570.storyFord Motor Co. reported a first-quarter loss of $1.4 billion, bettering analyst expectations in the face of crashing sales.
Ford remains the only U.S. automaker to eschew federal aid, and today continued to insist it would not need bailout loans from the government. It has kept its head above water in part because of an aggressive cost-cutting program, as well as deeper cash reserves.
While General Motors Corp. and Chrysler have been forced by decades-low vehicle sales to turn to Washington for $17.4 billion in government loans, Ford has avoided such help, and instead claimed it will return to break even or profitability -- on its own -- by 2011...
...Because Ford borrowed $23 billion in late 2006, it has not suffered the same liquidity problems as its Detroit competitors, despite suffering similar sales declines.
Ford "is successfully differentiating itself from its wounded domestic competitors" said Efraim Levy, equity analyst at Standard & Poor's.




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