The latest phase in Google's mission to organise the world's information — thousands of street-level photographs of major American cities — has raised questions that the search engine is invading people's privacy.
The new feature on Google's map service, called "Street View", was unveiled this week at the Where 2.0 conference in San Jose, California, but within hours of the photographs of downtown San Francisco and New York hitting the internet, bloggers were posting images of people, their faces visible, being arrested, sunbathing and urinating in public.
Posting on the website, Boing Boing, one resident of Berkeley, California, Mary Kalin-Casey said that she decided to see what her flat looked like on the site and was surprised to come across a highly detailed photograph of her cat, Monty, sitting in the window.
"I'm all for mapping, but this feature literally gives me the shakes," she wrote. "I feel like I need to close all my curtains now. I'm going to look into whether it's possible for a person to have pictures of their home removed from Google Maps. Meanwhile, I'm happy to show bb readers the photo in the interest of illustrating creepy privacy violations. Heck, the whole world can see him anyway."
The photographs, provided to Google by Immersive Media, an imaging company headquartered in Calgary, Canada, have prompted unease in part because there is no apparent attempt to blur people's faces or number plates or obscure what is happening inside private properties along the route taken by the car-mounted cameras. "