No one calls themselves a terrorist. No one calls themselves a bigot. No one calls themselves a heretic. And no one calls themselves politically corect.
The term 'politically correct' was coined in the 70s by marxists and radical feminists to describe cultural artifacts which they saw as in some way reflecting political realities or ideologies accurately. This could include terminology (the main target of the modern term 'politically correct'), where, for example a person the generic term police officer was more politically correct than policeman since women can work for the police too, and excluding women from the terminology of police work could help foster an environment in which women were excluded from the reality of police work, thus meaning police officer was both more realistic and ideologically preferable. This relitively inoffensive (to most) semantic game has become (to some) the chief evil of modern society.
As I mentioned, no one these days calls themselves politically correct. It is one of the modern west's terms of abuse. Instead of being seen as a way of bringing terminolgy into line with reality in an outcome positive way as was the case when the term originated, political correctness is seen as the distorting of reality with the implied subtext of the imposition of a unwanted and outcome negative ideology.
I think the above is pretty uncontroversial, and can be easily verified by those who take an interest. What I am about to say is perhaps more controversial, though I also suspect it can be just as easily verified.
Political correctness does not exist in any objective sense. It is still an ideologically laden term, but it simply refers to wrong trends of language or concept use rather than correct language or concept use.
The context for the existence of the term is the climate of anti-politics fostered by popular alienation from the political process that results from the deficit of democracy that is increasingly apparant in the west. Politics is something that happens to us (like the imposition of language trends) not something we do ourselves. It tends to be politicians who seek to exploit this alienation (perhaps because they want it to be unconsciously accepted as appropriate or inevitable) that use the term themselves. The thinking goes that people should be alienated from power centers they have some influence on (politics) to increase their reliance on and acceptance of power centers they don't.
Political correctness refers as much to the errosion of an old narative as the imposition of a new one. The term politically correct is these days used mainly to refer to language which is seen as giving protection to sectors of society that are historically underprivileged. It is also most resented by people whose historical privileges are most under threat. The term is also used selectively so that discouraging language that denigrates the group an individual belongs to is not seen as politically correct, whilst discouraging denegration of another (particularly a rival group) is. The more under threat one feels one's privilege to be, and the less symptathy one has for those the privilege would be extended to, the more distaste one has for an individual instance of 'political correctness'. How many of the vocal protesters against political correctness are not straight white males? Interestingly, straight white males whose privilege is not based on those features, but rather on wealth seem to be less interested in political correctness than those on the more tenuous end of the economic spectrum. This is hardly surprising since the one type of grouping that has almost no presence in the political correctness conception is class, for reasons it's easy to guess at.
The main focus of the phantom 'political correctness' seems to be perceived as being the eradication of the truthful and/or jocular obsevation of group differences, but also extends to quite specific terminology to do with group nomenclature. Group differences is, of course a difficult concept. The ideaw that they exist at all is an assumption. The assumption of the anti-PC lobby is that covaritation between groups and features should, for the purposes of genral comment, be asumed to be total. Blacks, in general, for the purposes of jokes, should have big penises, the Irish should be drunk, gays should be camp and women scared of mice. This is seen as harmless and 'common sense'. What's more, traditional terminology is also seen as common sensical. This coincides with the common assumption that common sense itself, and in particular its specific contents, in inherant, and not culturally or historically conditioned, a belief that is so clearly false, as can be shown from cross cultural or even intra-cultural analysis, that the observation that it is false should be, but is obviously not, trivial. Perhaps this is because the assumption is tacit.
I fear this post is already becoming too long to attract readers, so I'll stop. I hope to continue the discussion with people who have some sort of insight into the idea of poitical correctness itself, rather than just a history of using the term.
Main Points
The idea of political correctness:
is more abusive than descriptive
stems from anti-politics
is exploited by the powerful
defends traditional naratives
is subjective, but held to be objective









