What I would like to know purely from a marketing perspective is, how well decent company practices effect pre and post release sales. Reading/watching reviews on Witcher 3 and Fallout 4 it seems the fans/reviews have such a positive stance that it will generate sustained pre-launch sales, ie that gamers speak highly of these releases and interest many others. These 2 games come up alot between people I work with and friends in a positive way. It would be interesting to note how important the sales are from positive feedback generating post release sales actually are, because Sega and CA really don't seem interested at all judging by their actions, perhaps they believe they can sell enough units no matter how they conduct business.