exactly this, but I think the casual gamer market is just too damn big now for them to give a damn, they reach target figures and that's all sega will care about, its like oil sponsored environmental projects .......they say they care.... but really?!?! .....seriously?!?
they then provide a watered down version of modding tools etc(oil company equivalent of sponsoring environmental awareness in schools, forgetting about the entire ecosystems that were destroyed in the first place) which they only did because they were losing support on forums like these in a big way.
everyone gets excited and praises CA as we are still amazed they even did that and we start having faith again....and what happens BAM!!
I still cant believe we expect anything different.... it started with BI and its never changed.....