Almost as much as entitled people bringing out offtopic bull**** to distract the fact that they have zero arguments to defend their case, and so need to bring up a point that nobody was ****ing debating. Remember different race sexual relations, genetic diversity and the "extinction" of the white race? Oh yeah, I can be snarky too.
You can't ignore the fact that females (and homosexuals, and ethnic minorities) are largely poorly represented in most media, portrayed in physically unmatchable proportions, with eyecandy clothing and stereotypical behavior. Becuase most of the time the character is played out to the lowest common denominator.
Now you could argue that most of the fans
want new and interesting characters, female, male or otherwise, and that producers are at fault for trying to appeal to some stereotypical fan base, incapable of looking beyond their bigoted eye sight, and you'd be right.
But then you get outrage from the previously mentioned self entitled

yelling out at PC correctness, and *****ing about Racism/sexism against the white male, as if they were in any comparable level, the same; that people are trying to change that view, that are lobbying for more equally portrayed characters and dignified gender representations; Thus you get companies like Marvel, desperatly trying to appease both groups, and then making things like female Thor or Latino Spiderman, mostly dumb and innocous, yet manage to become world wide scandals.
Yes, you could infact argue that political correctness ultimatly hurts the people that it wants to protect, by insincerely forcing them into media and the public concious, and perpetuating it's own racist stereotypes in doing so. And yes, you could argue that things like Female Thor, are a lazy and insincere attempt at making a female character to appease SJW's, and you would be absolutly right.
But then again, most of the people that whine about political correctness aren't upset about the real issues that come from PCness, they are upset that they can't say whatever dumb

they want anymore without people getting upset about it, and that they have to share their personal hobbies (which happen to be worldwide multimillion dollar companies) with other people now, and they somehow equal that to persecution.