Thats the point 6644kp:
http://mars-one.com/en/mission/is-this-really-possible
Astronauts or should we say Marnauts? IDK... will Emigrate to Mars for an indefinite amount of time to settle on Mars for good.
That would be a hard thing to sell to most people. To settle on a rock for good. To basically live a Spartan existence for at least 20 years? Maybe your be allowed to bring a book and a laptop... but space will be critical on the journey there. And the fact that the atmosphere on mars is in no way similar to the moon it will be nearly impossible to provide a return journey.
But the plan does say residence does not have to be permanent... just that for the first few crews there it will be. No return journey is planned until components can be sent.
The one thing I didnt understand was food and the point?
Will they be able to build a greenhouse to grow food? What about meat? Will animals be sent over later? You cant really ship over a cow... or provide the land needed to raise them. So meat will have to be sent over frozen in space in yearly supply trips.
Another thing, besides research is the point of this. Will there be some sort of mining on the planet? Prob nothing worth mining and shipping home.
But one interesting thing mentioned in the link above is the reality tv program. I can see the owners making a lot of money from a reality tv show. A LOT OF

ING MONEY. Who would not want to air this show on national television broadcasting the adventures of mars settlers. It would be bigger than New Jersey Shore. Hopefully it would be big enough to fund this mission. But prob not.
I think they should invest heavier in an actual ship to send to Mars. If the crew will spend 7 months in a ship there it better at least be a freaking cargo vessel... I mean most people would go insane in a small environment for 7 months. Thats the biggest fail I see in this. If the ship is too small it will be a

journey to live through.
I would like to see them build a rectangular ship full of supplies and

and large enough for the crew to at least live a comfortable 7 months in 0 gravity.