you mean how the citzens of the imperium view the chapters?
Id say Imperial Fists, Ultramarines and Blood Angels probably are the most revered. Blood Angels because of Sanguinius, Imperial Fists because the whole siege of terra and being considered the most loyal, as well as them garrisoning holy terra on 40k and etc. Ultramarines because of Ultramar and the fact that most space marine chapters come from them.
While Salamanders are probably the most loved but i take it they arent really popular if you a mere civilian hasnt been saved or what not by them directly.